Discount Media Buying
For many businesses, from small companies to large corporations, purchasing advertising is a major piece of their marketing plan and their marketing budget. But media buying is an extremely detailed...
View ArticleMedia Buying Basics
If you’re a business owner who advertises to sell your product or service, then you've heard this phrase a thousand times: “when it comes to buying air time or space in any form of media, you have to...
View ArticleResidual Recognition Profile
With a well designed and executed advertising strategy, a business will benefit from increased awareness of their product. Many people can remember products advertised over twenty years ago. “Winston...
View ArticleAdvertising Notes
The strongest emotions in order are;FearLustEnvyGreed The important stages of advertising in order are;A-Get the consumer’s attentionI-Get their interestD-Build desire for your productA-Spur the...
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Speed Beats Quality, Attitude Beats Performance....Selling Electronic Media
Selling Electronic Media I’m afraid of the competition and the damage they can cause. There are too many inexperienced and ineffective salespeople out there. When a good prospect gets mistreated by a...
View ArticleBrand Reasoning
Lost in the clutter of advertising today, is one simple fact about advertising. One has to give the consumer a good reason to buy a product. A commercial might be cute and funny, but unless there is a...
View ArticleGoogle Video Pre-Roll Certified
As you very well know, Video Pre-Roll Ads on the Internet come on before you can watch the video that you would like to see. They often allow you the option to skip the ad after :05 seconds.These ads...
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